Windmill Wellness Ranch | New Website
The Windmill Wellness Ranch (WWR) is my customer with the most scenic location ever and is located on a 75-acre ranch settled in 1840 in the beautiful Texas Hill Country on the north side of Canyon Lake.
Windmill Wellness Ranch is a dual diagnosis residential treatment center for alcoholism and drug addiction and mental health issues.
When the CEO Shannon Malish approached me for a website build, she made it very clear that the WWR was a real startup. She had just invested a considerable amount of money into acquiring the property and remodeling essential buildings, such as the administration building, the medical doctor’s office, the dining hall and of course the main lodge, where all the patients spend most of their time.
The website needed to be affordable, easy to manage, clearly communicate what WWR has to offer, and convey the beauty of the ranch’s setting.
A Website That Attracts Traffic
Rarely have I seen a new website take off like this. Between April 22nd and July 1st of 2017, the website attracted 1,467 unique visitors who account for a total of 47,706 page views. The average session duration is 3 minutes and 30 seconds and the bounce rate (number of people who leave right away) is 2.16% which is the absolute lowest bounce rate I have ever seen in my life.
A Website That Captivates Visitors
As you can see, about 45.7 % of that high-quality traffic stems from organic search, meaning that Google search engine referred users to the site, without WWR paying for that traffic. This is proof that the website is built in a search engine friendly way. Furthermore, it shows that the laws of supply and demand are truer than ever in the world of search engine optimization. Together with Shannon and her staff, we came up with relevant and appealing content for WWR’s target audience.