Multichannel versus omnichannel
Omnichannel retailing goes far beyond multichannel. Multichannel simply means you sell to and communicate with customers through multiple channels, but with little integration among online, mobile and in-store experiences, devices and systems.
Many say that omnichannel is multichannel done right. Omnichannel means providing a seamless experience as you sell to, communicate and interact with customers through integrated online, mobile and in-store experiences, devices and systems.
Omnichannel relies on a true integration of all channels, not just an ad hoc cobbling together of different systems. But once channels are truly integrated, the potential for retail success is much greater than the sum of all channels.
I have partnered up with one of the global leaders in omnichannel retailing and I would love to help you set up for success.