How To Misunderstand Social Media Marketing

I recently had the distinct honor to host a workshop on business social media. Many people are completely lost when it comes to leveraging social media to boost sales or promote their ideas. In this post I would like to clarify some common misunderstandings around social media marketing. It is my goal to remind you of some marketing essentials that will hopefully let you see that social media is no holy grail. It merely is a single channel among a broad spectrum of possibilities.

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